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"Soap Dish" hosted by new brand spokesperson Melissa McCarthy.
November 8, 2011
By: TOM BRANNA
Editor
P&G’s Ivory brand has tapped Emmy award-winner Melissa McCarthy to serve as brand spokesperson and host its new online social community, the “Soap Dish.” The partnership and the new social community are part of the “holistic reinvention” of the brand which kicked-off last month with the debut of modernized packaging and a new advertising campaign. Ivory is one of P&G’s oldest consumer brands. McCarthy won her Emmy win for her portrayal of Molly in CBS’ sitcom Mike...
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